Client

The client is the world leading chemical company with over 95,000 employees, six Verbund sites and close to 330 production sites worldwide. They serve customers and partners in almost all countries of the world.

Challenges

The client wanted a CRM based system to assist their business activities.

What We Did

The system seamlessly blends various functionality required as below to manage information on the business into an intuitive and friendly tabbed user interface.

• Secondary sales data from regular sales
• Sales forecast by distributor through regional operation   management
• Customer information
• Customer activity records for the technicians
• Projects for customer
• New Product Launch module
• Article development Module (BASF / Customer)
• Service Laboratory activities
• Competition activities
• Market Information / Industry updates
• Discussion forum
• Recipe database &
• Reports

Technologies Used.

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Results

• The application enables to efficiently organize, and maintain information on various aspects of the customer
• Elaborated customer information would help the client know about  the customer in detail
• Projects in progress can be made available to various concerns/firms
• Sales from the dealers are captured and made available
• The users can discuss among themselves through the forum
• As lab reports are available in the application, it is easy to share it across