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Customer Relationship Management
Key Achievements
- Strategy for interacting with customers, clients & sales prospects
- Designed to reduce costs & increase profitability
- Balance business priorities with the wants & needs of customers
Client
The Company Group, headquartered at Chennai, India, is a USD 2.4 billion (Rs. 96 billion) conglomerate with interests in engineering, abrasives, ceramics, fertilizers, finance, bio-products and plantations. It has 29 companies under its umbrella, of which six are listed and actively traded on the National Stock Exchange and the Bombay Stock Exchange. Together, they have over 32,000 employees.
Challenges
- To log various activities of the sales team
- To get the reports automated
- To import data from ERP
What We Did
The Company Group, headquartered at Chennai, India, is a USD 2.4 billion (Rs. 96 billion) conglomerate with interests in engineering, abrasives, ceramics, fertilizers, finance, bio-products and plantations. It has 29 companies under its umbrella, of which six are listed and actively traded on the National Stock Exchange and the Bombay Stock Exchange. Together, they have over 32,000 employees.
Technologies Used.
Results
Maintains the contact list of customers which include:
- To log customer visit activity that will serve as reference in future
- To follow up various activities
- Availability of reports at anytime
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