Client

The client headquartered at Chennai in India is one of the leading conglomerates with specialization in engineering, abrasives, fertilisers, finance, bio-products and plantations. With over 32,000 employees, it has numerous companies under its umbrella, of which six are listed and actively traded on the National Stock Exchange and the Bombay Stock Exchange.

Challenges

ANGLER wants to re-design the website of the client with the focal point being their three main divisions namely Ceramics, Electro minerals and Power Tools as the first phase. The second phase is punctuated by the implementation of Search Engine Optimization (SEO) of their website to enable it to rank better in major search engine results including Google, Yahoo & Bing for relevant keywords. Prior to the site redesign and organic SEO, the client’s website had been generating 19.23% of its website traffic from search engines, while referring sites (third-party, non-search engine sites) were responsible for 1.69% of monthly site traffic.

What We Did

ANGLER’s team of SEO expert optimizers carried out a research to identify the search terms for the site and devised a strategy to increase site positioning for the competitive keywords and increase the performance. Next the optimizers included the external link strategies and their proven marketing strategies by which they have shown a tremendous increase in the site performance in organic search results and also in increasing the conversion rate through online marketing.

Below are the activities that we performed:

• Keyword research to determine the Keywords that would bring in more conversion/sales/leads
• SEO Copywriting & On-page Web Site Optimization to make sure the search engines can easily interpret the intent of each page on the client’s website
• Off-page optimization & Social Media Optimization to increase the client’s visibility across major Search Engines & Social media sphere

Ongoing Search Engine Result Maintenance & Performance Measurement using Web Analytics

Technologies Used.

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Results

The implementation of Website Re-design & Web Usability with Search Engine Optimization on the client’s website has resulted in better search engine visibility, increased conversions & increased sales volume of the client. Currently, major Search Engines are contributing 58.67% of the web site's traffic with the other non-search engine referring sites generating 14.55% of the site's traffic. (Source: Web Analytics).

The following key results are achieved.

• Top Search Engine Rankings for highly competitive Keywords in all major Search Engines
• More visibility over competitors & greater brand recognition
• Increase in the volume of new customers/ potential clients & lower promotion costs
• Created a professional corporate image and increased sales and conversions & precise ROI and performance feedback
• Greater brand recognition and  Increase in the volume of new  customers/ potential clients.