ANGLER Technologies, a decade-old, pioneering Software Development & IT Outsourcing Company co-sponsored an interactive workshop on Social Media for Business Growth organized by The Indus Entrepreneurs (TiE) held on May 10, 2012 at PSG College of Technology, Coimbatore. The workshop was aimed to give a practical experience on Social Media Marketing. The event was mainly organized with a mission to leverage the social media network and to nurture the next generation of upcoming Entrepreneurs, CEOs, Marketing Managers, Brand Managers, Owners of small and medium businesses and anyone who wants to learn about use of social networking sites for business.

TiE continually seeks to cultivate the ecosystem of entrepreneurship and free-market economies everywhere, as it see this to be the single most powerful instrument of prosperity. TiE Chapter of Coimbatore plays an important role in helping entrepreneurs to achieve global standards in quality and size through its global network. Social networking sites have become a very popular media for exchanging personal information. But the business potential for such media has not been widely understood.

The following topics were covered in the event – Introduction to Social Media, learn to tweet and become global citizen, how to search for your customers & prospects on Twitter and how to create advertisements on Facebook. The sessions on Facebook & Twitter marketing started with introduction, strategizing social media, live case studies, useful tips, do’s and don’ts discussions and more. The attendees / participants have learnt from the basics of Social Media Marketing and end up learning advanced features in just 3 hours.

We at ANGLER feel very proud to be associated with one of the world’s most prestigious largest not-for-profit organization dedicated to fostering entrepreneurship in the world. The organization has more than 13,000 members in 55 chapters across 13 countries. Being a global IT service provider, ANGLER has joined hands with TiE to enhance its brand image, expand its business network and share its expertise with industry’s key professionals. Through this new association, ANGLER has reiterated its quality-centric business model and customer-centric approach. This unique sponsorship opportunity has also paved the way to broaden our competitive edge and we are happy with the response we received.